The availability of money was high in the years prior to the financial crisis of 2008. Companies did not have to look far for capital to fund expansions and thus, goals to increase sales were common. The outbreak of the financial crisis affected more or less the entire world economy. Many companies where faced with new difficulties, having to fight for their existence in an environment with highly reduced liquidity. With the supply of money drying up, the importance of streamlining operations and collecting every penny possible increased. The result of the changing business environment thus forced companies’ to turn their attention towards minimizing cost and managing assets. Working capital management (WCM) refers to the managing of short-term finances. The basic idea is that assets should be allocated so that their optimal potential is realized and thus minimize waste. Directing attention towards WCM has been proven to be popular during recessions and similar patterns in shifting attention has been observed at previous crises e.g. the oil crises of 1970’s. .The focus on WCM slowly disappeared and remained mainly in smaller-sized companies when the economic climate improved. One explanation for this is that larger-sized companies can, in general, more easily acquire financial support by external means, as they are likely to e.g. have higher credit ratings and have the ability to issue bonds. Because of this, one explanation to the shifts in attention towards WCM is the varying availability of liquidity, which affects the importance of WCM and the impact it has on companies. the concept of WCM is often discussed in relation to profitability.