Chapter Title:
Tools and Techniques
Book Title:
Synopsis
A researcher will require many data-gathering tools and techniques which may vary in their complexity, design, administration and interpretation. Each tool or technique is appropriate for the collection of certain type of evidence or information. The researcher has to select from the available tools, which will provide data, he requires for the testing of the hypotheses. In some situations, he may find that the existing research tools do not suit his purpose and so he may have to modify them or construct his own. For this, the researcher should familiarize himself with the nature, merits and limitations of the existing research tools and should also develop skill in the construction and use of each of these research tools. This unit will deal with the various tools and techniques used in data collection such as questionnaire, observation, and interview method, projective and sociometrist techniques.
Characteristics of a Good Research Tool
Primary data source available to the researcher is original, first-hand data. This might be qualitative or quantitative in nature. Qualitative research as an approach contributing to management thought took a very long time to be accepted as such. There was considerable interest generated when in 1825, JB Savarin published 7he Physiology of Taste, where he stated “Tell me what you eat and I will tell you what you are.’ Personality and human emotions and needs were being analysed in the area of organizational behaviour. However, the analysis was usually done by structured, quantitative, measurable techniques. William Henry (1956) with his Thematic Apperception Tests (TAT) provided subjective methods which could be used to analyse and interpret certain reasons behind why people think and behave in a certain way.
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