Chapter Title:
Conceptual Understanding of Value
Book Title:
Synopsis
Concept, sources, classification and selection of values
We always hear the term as “value” but here it’s not any financial term but this is related to good conduct and right kind of behavior. Beginning from school age we have come across this term value it means right behavior, Ethical business, Good Manners.
The concept of values is vague and subjective in nature values are important to the person who holds them.
Eg: Happiness, health, education etc.
Values are desirable and satisfying, values are always behind the actions of an individual and they are responsible for making decision from the alternatives by an individual and they tend to endure. The decisions made by us are dependent on the values we hold and are reflected in the choices we make. They give meaning to our life and are the basis of the philosophy of our life. Values do not exist apart from the services, welfare and satisfaction of human beings.
Values, Goals and Standards are impor-tant factors in the management process. Values are the key to all motivating factors in human behavior. Value, as a concept is vague and subjective although it is very important to an individual. Values grow out of human desire and interest. Values differ in cultures. The family has the major responsibility for fostering values among the members. The term “value” signifies the meaning or definition of worth that is attached to any object, con-dition, principle or idea. Values provide a basis for judgement, discrimination and analysis and it is these qualities that make intelligent choices possible between alter-natives. Thus, values are the fundamental forces that force or motivate human activ-ities and endeavors.
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